Wednesday, December 3, 2008

RICHARD GLADYS for Stolichnaya Vodka

RICHARD is causing a ruckus as the  new face of Stoli Vodka. As the only Soviet vodka exported to the US, Stoli has been working to amp it up for the past few years leading to the rise of being an "It" Vodka. The campaign seems to be causing quite a stir with their underlying messages. Featured in The New York Times, USA Today, The Washington Post, and Los Angeles Times. The copy from the campaign is simple and rather fitting:"Another thing both sides agree on. Congratulations Stoli." That being said we believe a separate congratulations is in order to Stoli for selecting RICHARD as the face.

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